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Which Digital Marketing Metrics Should You Focus On More?

October 18, 2021

Which Digital Marketing Metrics Should You Focus On More?

Digital Marketing has become a new face of marketing approach, and marketing to a larger audience has turned out to be easier than ever before. You can also find remote jobs related to marketing to get your passion done.However, targeting larger audiences and understanding the outcome of this technique requires metrics to figure out the results. There are a few digital marketing metrics that are essential to focus on.

Lets us what are these metrics play a crucial role in digital marketing:

1] Traffic Metric

Traffic metric is the system that measures the source/channel of where the traffic comes from, also helps you understand what areas are doing great and what needs to be improved.

– Traffic medium

This metric helps to understand what is the source or channel of traffic on your website. There are various sources of traffic. It can be; Social media, referrals, direct visitors, or organic traffic.

– Interaction per visit

This metric helps you discover which are the activities that visitors interact with on the website and that are engaging visitors to stay on-site for a longer time period. Besides these, what can be done to encourage more traffic?

– Bounce Rate

The bounce rate should always be below, if the bounce rate is high that means the visitors are spending very little time on the site and leaving without performing any meaningful actions on the site. This also points that there are certain flaws in digital marketing tactics and need to works on immediately.

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2] Conversion Metric

The conversion metric mainly looks at and scrutinizes the conversion ratio of the online audience into paying customers/leads.

– Click-through rate

Click through rates mainly known as CTR in digital marketing terms is the average ratio of clicks that the ads receive divided by the number of the ads shown. It is primarily essential for email marketing and paid ad campaigns.

– Cost per conversion

Cost per conversion, known as CPC in digital marketing term. CPC is all about paying for a number of clicks. The formula of CPC is the total cost of clicks is divided by the total number of clicks.

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3] Revenue Metric

It is one of the key metrics to measure the financial performance of the business. It generally tracks the revenue and cumulative value of sales over a period of time.

– CPA

CPA in digital marketing stands as Cost per acquisition, which simply means that an advertiser pays to a publisher every time the customer takes a specific action, for instance, be it making a purchase or merely filling out the online form.

– ROI

ROI is known as return on investment. ROI measures the profits and loss that is generated throughout digital marketing campaigns. In simple terms, it measures the spendings done over marketing. As it is one of the important metrics to know if we are getting good returns or not.

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