Applied Arts is about the practical application of aesthetics
Global supply chains have ensured that most manufacturers can produce goods of similarly high quality. Hence, differentiated product design is the main way companies can make their products sell in the current competitive environment. Apple Inc is a classic example of how a company has dominated its market primarily through design. Students who are well trained in Applied Arts would be key for enabling companies to create eye-catching products and marketing materials to increase sales. Hence, Applied Arts education should have a bright future in India as demand for high-quality design grows,” says Akhil Shahani, managing director, The Shahani Group.