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Airtel bets big on IoT business

September 30, 2022

Airtel bets big on IoT business
Bharti Airtel is betting big on its IoT business, seeking to tap into a rapidly growing market, driven by agreements with players across the automobile, fintech, utilities, and logistics sector.

A senior company executive said that Airtel’s IoT business is growing 15% annually with more than 12 million connections live on the platform, leveraged by more than 8,000 enterprises in India.

The growth in Airtel’s IoT business is led by the automobile, fintech, utilities, and logistics industries where the use of machine-to-machine communication is growing at a CAGR of 19.6%, according to Frost & Sullivan. The total cellular IoT market generated a revenue of 8,190 crore in FY21 and is expected to grow to over 14,000 crore by 2024.

The company has already become the market leader in cellular IoT solutions with a 49.3% share, according to the Frost and Sullivan report. That said, Counterpoint Research said Vodafone Idea is the market leader in India with 43% share, while Airtel had a 35% share of the market.

Telecom operators gain revenue by providing the IoT SIM cards to enterprises to install in remotely-controlled machines, which are then monitored through a central dashboard provided by the operators, he said. Airtel”s IoT solution powers connected cars, point-of-sale machines and the new soundboxes seen at local kirana stores accepting UPI transactions, where Airtel has a 94% market share, according to the executive.

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