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Chinese firms revive marketing strategies in campaigns

July 20, 2020

Chinese firms revive marketing strategies in campaigns

Disengagement on the border means renewed engagement inside the mainland. With Indo-China LAC tensions down some notches, Chinese smartphone and electronics manufacturers along with Xiaomi, Vivo, Haier, Oppo and OnePlus are reviving their marketing and advertising spends in India.

Senior corporation executives, speakme off document, said they will also be firming up product release techniques, festive season planning and investment plans, all of which were put on maintain for almost a month, after tensions on border. Vivo, Realme, Xiaomi and OnePlus are again specializing in expanding local manufacturing and highlighting “make in India” of their advertising campaigns and product packaging, industry executives said.

Vivo, Xiaomi, Oppo, Realme and OnePlus have additionally started out launching new models or even entering new classes. Vivo’s marketing for its new fashions will come back to newspapers, television and billboards.

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