large scale image
LCP Image

Back to TSCFM News

Digital brands bet on IPL to increase their audience

September 16, 2020

Digital brands bet on IPL to increase their audience

Digital focused brands like BigBasket, Boat and upGrad are betting big on the forthcoming IPL prepare and have gone into associations with different groups as they hope to capitalize on the high viewership that the sporting franchise enjoys.

Online basic food item stage BigBasket has cooperated with the Rajasthan Royals group as their ‘official grocery partner’ for the most recent period of the Indian Premier League (IPL) that is planned to begin from September 19 in the United Arab Emirates (UAE).

BigBasket Chief Marketing Officer and Chief Financial Officer Vipul Parekh said, “BigBasket has consistently been a favored brand for online grocery goods among its buyers much the same as Rajasthan Royals which is a mass most loved with regards to cricket and IPL. This affiliation interfaces these two mainstream brands and we would like to catch another online client base”.

To drive buyer commitment, BigBasket plans to launch offers, rivalries and campaigns in the few weeks all through the IPL season. The campaign, it stated, will be held in the team’s game days.

Important Links:

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp