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Flipkart eyeing Pan-India expansion of its e-pharmacy business

December 05, 2022

Flipkart eyeing Pan-India expansion of its e-pharmacy business
Walmart-owned Flipkart is looking to expand its epharmacy business, Flipkart Health+, across the country. The ecommerce major is eyeing cities beyond Tier-I to compete with its rivals. 

The epharmacy has begun this process by starting deliveries of medicines and healthcare products across the country, including remote areas, Flipkart Health+ CEO Prashant Jhaveri told ET. 

Flipkart Health+ currently offers 83,000 medicines and healthcare products, delivering to around 20,000 pin codes in the country. The platform also features a content library of articles and videos about general healthcare.

“We plan to expand into multiple other healthcare services to provide affordable, caring, and innovative healthcare solutions,” Jhaveri said. He added that Flipkart Health+ has built a network of trusted pharmacists and doctors to meet the needs of customers.
 
The CEO was cited as saying that Flipkart will aim to deliver to Tier-II+ cities across the country to allow users in those cities to benefit from similar accessibility and availability of affordable medicines and healthcare products as the users in Tier-I and metro cities. 
 
It is prudent to mention that Flipkart’s foray into the epharmacy segment happened inorganically. In November 2021, the ecommerce giant picked up a 75.1% stake in Kolkata-based healthtech startup SastaSundar Marketplace, which ran the online pharmacy platform SastaSundar.com. 

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