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IAS announce launch of channel science

August 12, 2020

IAS announce launch of channel science

Integral Ad Science (IAS) has announced the release of ‘Channel Science’, a partnership among Channel Factory and IAS. This solution will help advertisers to leverage each corporation’s technologies via a single product to make sure their YouTube campaigns are brand-secure, brand-suitable, and overall performance-optimized.

More than ever before, advertisers are trying to find ways to streamline their media buying and improve efficiencies and performance. IAS’s channel and video degree safety combined with Channel Factory’s professional curation of YouTube content and performance-led method presents entrepreneurs with a powerful, one-prevent solution for YouTube advertising, the organization said in a press assertion.

Laura Quigley, SVP, APAC at IAS, said, “This answer will assist advertisers in APAC who are seeking to run their YouTube campaigns on emblem-secure, brand-appropriate content to definitely goal and engage their purchasers”.

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