Priorities for increased customer centricity in Banking
February 07, 2023
More than just a public relations talking point, customer centricity is a business philosophy that prioritizes the needs of customers in all business operations and decision making. For banks and credit unions, this goes beyond just good customer service. It includes product delivery, innovation strategies, marketing communications and financial wellness support.
When the customer becomes the core of a business, data is collected, analyzed and deployed on a regular basis to get a full 360-degree view of the customer. This data helps banks and credit unions in the following ways.
Better understanding buying behavior, interests and engagement across entire customer journey. Identifying opportunities for new products, services, and promotions. Building segmentation strategies for increased loyalty and lifetime value. Empowering employees to better democratize experiences.
- 4-IN-1 Professional Diploma in Banking, Financial Services & Insurance (PDBFSI): https://tscfm.org/courses/4-in-1-professional-diploma-in-banking-financial-services-insurance-pdbfsi/