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SaaS platform Dukaan launches social commerce platform
August 04, 2021
Dukaan, a main SaaS platform for online stores, has launched Dukaan Plus, a social commerce platform focused on what promoters described as course-correcting the current environment.
Social commerce refers to purchases made directly from a social media platform. It includes the promotion and selling of products and services utilizing social media networking sites. It is more about connecting with the both people and brands around a natural passion for a category or product.
Although the lines between the two are often blurred, there is a critical distinction between social commerce and e-commerce. With social commerce, the entire sales experience or customer journey happens solely inside a social media platform. E-commerce for the most part refers to a sales experience occurring on an organization’s own website or application.
Dukaan Plus will enable merchants to source the best quality products from the top D2C (direct-to-customer) brands and warn commissions on every sale. Established in June 2020 by Suumit Shah and Subhash Choudhary, Dukaan is an AI-driven platform that enables millions SMBs and first-time internet entrepreneurs to sell their products and services online.
Important Links:
- Professional Diploma in Digital Marketing: https://tscfm.org/courses/professional-diploma-in-digital-marketing/