What are the 3A Marketing mix strategies?

We all are well-versed about the importance of 9Ps of marketing mix i.e Planning, Product, Price, Place, Promotion, Partners, People, Passion and Presentation.

However, we are neglecting the most important 3A marketing strategy that is equally important.

Let us help you know what are the 3A marketing mix strategies and why does it play important role in marketing.

1] Agility

The customers’ needs and wants keep on changing as per the trends; therefore, it becomes essential to listen to the voice of customers (VOC). If there is a delay in attending to customer needs and wants, the competitor will instantly grab the opportunity and become the market leader.

For instance, customers used to find it difficult to get change during payments, or carrying cash was itself a challenge.

Whereas, PhonePe was the first Indian Digital Payment platform to be agile to listen to the customers’ voices. 

Steadily many other brands like GooglePay, Paytm, AmazonPay become Digital wallets and got fame, especially during the times of demonetization. However, being agile is essential in marketing strategy.

2] Adaption

There are rapid changes in the market, especially the technology has evolved drastically. Technology has made lives easier in many ways.  

It has become crucial to adapt technology to stay ahead of the competitors. If you neglect to adapt to the new technological changes, it will become challenging to sustain in the market.

For instance, customers’ need to buy a smartphone rose after there was a growth of technology. Before, there was a demand for qwerty keypad phones, whereas, Blackberry was the market leader at that time. The demand for screen touch phones gradually increased, and customers wanted to switch to sumptuous screen touch phones. 

At this point, iPhone, Samsung, and many brands adapted the technological changes and aggressively marketed the smartphones. In no time, they became a leader, and demand for blackberry started diminishing. Therefore, in this technological era, it is important to adapt to technology

3] Accessibility

To build trust with the customers, it is very important to let customers get easily accessible to you. There are various methods to get easy accessibility with customers. The initial step is to create a website, following this, provide chatbots to simulate conversation with the human user. Also, revert to their queries on social media platforms. 

For instance,  if the user is not getting the queries answered, they might feel the brand is not reliable and there is a higher probability of discontinuing it. However, it is important to be accessible to your customers before it leaves a negative impact on the brand. 

You can also learn about the marketing mix strategies and a lot more about marketing in detail with the help of a post graduate diploma in management specialized in marketing course.