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Aditya Birla Health Insurance inks bancassurance partnership with UCO Bank
March 31, 2023
Aditya Birla Health Insurance Co Ltd (ABHICL), the health insurance joint venture of Aditya Birla Capital Ltd. (ABCL) has announced its bancassurance partnership with leading public sector lender, UCO Bank, for the distribution of health insurance products through the bank’s branches across India.
This partnership will enable ABHICL to expand its national footprint by leveraging UCO Bank’s widely distributed network of 3,164 branches and reach out to more than 40 million customers of the bank across India.
Commenting on the association, UCO Bank MD & CEO – Soma Sankara Prasad said, “We are delighted to announce the Bank’s new standalone health insurance partnership with Aditya Birla Health Insurance Company, which brings knowledge and expertise of innovative healthcare and Wellness Offerings. We are confident that this partnership will further support the bank in enhancing the customer experience by focussing on selling the right health insurance product to the customers and making the overall experience of insurance policy and claim settlement a smooth experience for the customers. With our customer-first approach we are happy to share Aditya Birla Health Insurance’s innovative and health-first solutions with all our customers.”
With this association, UCO Bank’s customers and employees will have access to ABHICL’s comprehensive suite of health-first insurance solutions like incentivized wellness benefits of up to 100% Health Returns and chronic management program, Day-1 cover for asthma, high blood pressure, high cholesterol, diabetes; wellness coaching on nutrition and fitness and counselling on mental health. With the UCO Bank partnership, ABHICL now has 17 bancassurance partners with over 80,000 direct selling agents, across the country.
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