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Adobe partners with Mastercard to offer digital creative solutions to SMBs
October 19, 2022
Adobe said its tie-up with Meta will offer a training programme Express Your Brand, which provides free education and tools, to SMBs to grow their presence and visibility online. This included granting annual Adobe Express premium subscriptions to 10,000 Black, Latinx and Hispanic-owned businesses. Through the Mastercard partnership, Mastercard BusinessCard and World Elite Mastercard for Business cardholders will get access to over 20 Adobe Creative Cloud applications like Acrobat Pro, Photoshop, Illustrator and Adobe Express.
With regards to the partnership with Etsy, Adobe said during Etsy’s Holiday Edition event in September, 5.3 million sellers received four-month premium trials of Adobe Express to create product listings, promotional design graphics, social media content, logos and more.
“Technology must help SMBs grow, not get in the way,” said Claire Darley, Vice President, Digital Media GTM and Sales, Adobe in a statement. “Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks, so they can focus on creating customer-delighting digital experiences.”
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