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Amazon India to integrate Pantry, Fresh services
February 15, 2021
Amazon is integrating its Pantry & Fresh services in cities to offer a simplified grocery shopping experience to the customers. It will be available for the customers in the next two weeks.
In the remaining 290 cities, consumers will continue to be able to shop for dry grocery selection on Amazon Pantry. In the integrated online store, consumers can shop for a wide range of selections, including daily products, while having the convenience of two-hour delivery slots.
Amazon Fresh will offer consumers supermarket selection along with hundreds of Pantry deals from sellers.
Amazon India Director, Siddharth Nambiar said, “Consumers love the two-hour convenience of Fresh for daily grocery. We are excited to integrate the services in a single online grocery store thus allowing consumers to enjoy convenience and value”.
The company said there will be no minimum order value for customers shopping at the integrated Fresh store. The online grocery segment has seen growth amid the COVID-19 pandemic as people used to buy products online.
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