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American Express files seven crypto & virtual services related trademarks

March 17, 2022

American Express files seven crypto & virtual services related trademarks
Payments giant American Express has filed seven trademark applications relating to virtual services and its distinctive Centurion logo.

The organization has filed for trademarks on programming for Visas, travel, attendant services, a virtual ecosystem for entertainment and amusement, and an NFT marketplace.
 
Moreover, the payment processor brings plans to the table for wallet services for digital and blockchain assets, a virtual currency exchange, and trading services for digitized and utility tokens.
 
American Express has plans to grow its footprint in the metaverse, a future version of the Internet that is set to be more immersive through the use of virtual reality (VR) and augmented reality (AR) headsets.
 
The organization began dabbling with NFTs the last summer, offering cardholders a limited series of 14 digital collectibles featuring music artists SZA for $100 each.
 
While several banks have been wary about the Web3 and crypto space, others have embraced the new age revolution. Finance service providers like JP Morgan, Mastercard, and Visa have been making calculated investments in the Web3 domain.
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