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BharatPe ties up with NITI Aayog’s WEP to support women entrepreneurs

April 05, 2023

BharatPe ties up with NITI Aayog’s WEP to support women entrepreneurs
Fintech company BharatPe under its corporate social responsibility initiative BharatPe Cares has partnered with NITI Aayog’s Women Entrepreneurship Platform (WEP) to support women entrepreneurs in the country. The company said the core focus area will be to facilitate the development of a first-of-its-kind aggregator platform that gives access to peer support, mentorship, networking channels and learning resources to women entrepreneurs.  

The initiative is under BharatPe’s company PAYBACK’s CSR programme. BharatPe had acquired PAYBACK a multi-brand loyalty programme in 2021 from American Express and ICICI Investments Strategic Fund. 
 
According to the sixth economic census by the Ministry of Statistics and Programme Implementation, women comprise only 13.76 per cent of the total entrepreneurs in India, which is 8.05 million out of the total 58.5 million entrepreneurs.
 
With this in mind, the partnership aims to address the constraining barriers faced by women entrepreneurs across the landscape in India and facilitate a level playing field wherein women enjoy equal opportunities for growth, the company said in a statement. 
 
Nalin Negi, CFO and interim CEO, BharatPe, said, “As a homegrown fintech, our regular engagement with women solopreneurs and small business owners has helped us understand the challenges faced from their lens the most important being lack of access to financial know-how, networking channels, mentorship and fundraising opportunities.”
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