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Cashfree payments partners with Shopify for onsite card payments
September 21, 2023
Payments infrastructure company Cashfree Payments, on Thursday, announced a partnership with e-commerce company for onsite card payment service for Indian merchants. With the new offering, merchants will be able to directly collect payment information of customers on the website rather than redirecting them to a third-party page to reduce transaction time and lower customer drop-offs.
Earlier customers had to leave the merchant’s website for an extra step to complete their payment, leading to delayed order completion and lower-intent customers dropping off. The new feature allows customers to complete the transaction on the merchant’s website itself.
The partnership with Cashfree Payments allows Indian merchants on Shopify to access this solution which was earlier available only to Shopify stores in the US. Currently, customers can use credit and debit cards to make payments.
Reeju Datta, Co-Founder, Cashfree Payments said, “We are delighted to partner with Shopify to introduce the onsite payment solution in India. Our integration enables Shopify merchants to offer a seamless checkout experience to their customers, resulting in higher conversion rates and increased customer satisfaction. The partnership between Cashfree Payments and Shopify demonstrates our mutual dedication to empowering India’s burgeoning D2C and e-commerce ecosystem.”
Important Links:
- 4-IN-1 Professional Diploma in Banking, Financial Services & Insurance (PDBFSI): https://tscfm.org/courses/4-in-1-professional-diploma-in-banking-financial-services-insurance-pdbfsi/