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Catalanics partners Grow first pay later model for tech co.
September 17, 2021
Five previous senior Cognizant employees, including Ramkumar Ramamoorthy (ex CMD, Cognizant India), have joined hands to launch a new counseling model Grow first, pay later where customers don’t pay for the initial three years or pay a small retainer expense with upside linked to growth in company valuation or P&L.
The Chennai and US-based Indium Software is the first client for the recently launched consulting firm Catalincs Partners.
The ‘Grow first, pay later’ model may sound like ‘Purchase Now, Pay Later’ in the consumer products and all the more as of late in the auto section, but it is totally different. Here, the commercials are linked to customer achievement as far as income, edges, and market capitalization, Ramamoorthy, Partner, Catalincs, told BusinessLine. He founded Catalincs alongside Rajesh Balaji Ramachandran, previous SVP and Global Delivery Head for Enterprise Application Services, Cognizant, who was with the IT organization for a considerable length of time.
“It is a high-risk reward model. We don’t get a penny if the customer organization doesn’t achieve the milestone and may need to take a look at another customer. Be that as it may, in the event that we succeed, we take a sizeable share in the company based on the milestones,” said Ramamoorthy, who was with Cognizant for 22 years.
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