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Citi Commercial Bank launches new digital client platform
July 13, 2023
Citi has announced the launch of a new platform, CitiDirect Commercial Banking, specifically to address the needs of Citi Commercial Bank (CCB) clients. This is part of Citi’s significant strategic investment plan to meet the growing global needs of these clients by delivering a single-entry point digital platform.
CitiDirect Commercial Banking brings together Citi’s global products and services into a single digital platform, providing clients with a 360° consolidated view of their Citi banking relationship across Cash, Loans, Trade, FX, Servicing and Onboarding.
The platform is currently live in the U.S., with over two thirds of our U.S. client base actively using the platform, and CCB plans to pilot it in the second half of 2023 across Hong Kong, India, Singapore, and the U.K.
The CitiDirect Commercial Banking platform has been created in close collaboration with CCB clients, and as a result offers an intuitive and seamless digital experience. Key features include access to data driven insights necessary to help inform decision making, efficient management of day-to-day banking interactions with Citi in one place.
Clients can also digitally open accounts and request new products and services, extending our self-service features, which significantly enhances the experience for clients as they grow, and their needs evolve.
Important Links:
- 4-IN-1 Professional Diploma in Banking, Financial Services & Insurance (PDBFSI): https://tscfm.org/courses/4-in-1-professional-diploma-in-banking-financial-services-insurance-pdbfsi/