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Facebook tests a new option for cross posting

October 19, 2021

Facebook tests a new option for cross posting

Facebook already allows users to cross-post their Instagram Stories and Reels to Facebook. Presently testing new feature would see posts flowing the other way, as well.

The organization recently rolled out an option that allows users to cross-post their Facebook updates that include photos or videos over to their Instagram. For individuals who are active on both the platforms, the feature could save you from uploading similar media twice in two different applications.

It additionally gives Facebook a simple way of feed Instagram with more content when the organization is invested in ensuring Instagram stays a remains popular social media platform with more younger users in the face of increased competition from applications like Snapchat and TikTok.

Facebook said the feature, which is yet to be formally announced, initially started to roll out recently. However, the company noticed the option is currently at worldwide test that is simply available to a small group of individuals who as of now have their Facebook profiles linked to a personal, creator or business account on Instagram.

If available, you’ll see the feature in Facebook’s compose box where you create posts. The new toggle appears other than those for editing the audience for your post and creating a new album.

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