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Flipkart group announces acquisition with ANS commerce
April 20, 2022
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With the aim to boost the rapidly growing and evolving digital retail market in India, the Flipkart Group on Tuesday announced the acquisition of ANS Commerce, a full-stack e-commerce enabler that helps brands sell online.
Through this acquisition, Flipkart said it continues its efforts to strengthen the Indian e-commerce ecosystem by investing in the capabilities of technology enablers that will address the needs of the evolving digital retail market in the country.
“At Flipkart, we are focused on creating and nurturing the internet consumer ecosystem, including developing and encouraging technological innovation that helps drive the Indian digital economy,” Ravi Iyer, Senior Vice President, and Head – Corporate Development at Flipkart, said in a statement.
“Our efforts focus on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that e-commerce offers, to provide greater value and deeper experiences for Indian clients who are quickly adopting digital commerce,” Iyer added.
ANS Commerce was begun in 2017 and from that point forward has built a full-stack presenting for brands across the value chain, including brandstore tech, performance marketing tech and services, marketplace integrations, and warehousing and facilities capabilities.
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