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Flipkart launches Flipkart boost for D2C brands

September 08, 2021

Flipkart launches Flipkart boost for D2C brands

Flipkart launched Flipkart Boost, a new program for helping digital-first consumer brands to expand their business. Through a service fee model, Flipkart boost will provide end-to-end support including planning, advertising, cataloging, logistics, quality control, and guiding to emerging Made in India brands.

The Flipkart boost program will shortlist brands based on a set of pre-decided objective criteria, which includes their growth potential, sustainable revenue run rate, focus on quality, commitment to building a long-lasting brand, and customer orientation.

Based on few criteria, brands can apply directly on the Flipkart seller platform, of which 100 brands will be selected for the program this year.

The chosen brands will have the opportunity to secure funding from a network of venture capital funds and investors in the D2C area, including A91 partners, DSG Consumer Partners, Fireside ventures, etc.

Chosen brands will be able to leverage Flipkart’s expertise across different functions using value-driven business insights, expand online visibility, and penetrate various geographical areas with the ideal solutions to empower their presence and create impact among customers.

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