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Flipkart launches rural areas and women-focused foundation

April 05, 2022

Flipkart launches rural areas and women-focused foundation
Walmart-backed homegrown e-commerce giant, The Flipkart Group, announced that it has constituted and has launched the Flipkart Foundation with focus on rural areas and providing equitable access to growth opportunities for women and other disadvantaged communities, the Flipkart Foundation aims to positively impact 20 million lives directly and indirectly in the following ten years.

Flipkart Foundation’s tasks are grant based, with contributions from the Flipkart Group and through the ‘Charity Checkout’ feature available on Flipkart platforms, which gives a simple and seamless way for philanthropic giving.
 
The Foundation was officially launched in New Delhi by the Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar, Union Minister of State for Micro, Small and Medium Enterprises, Bhanu Pratap Singh Verma and Minister of State for Rural Development and Minister of State for Consumer Affairs, Food and Public Distribution, Sadhvi Niranjan Jyoti, within the sight of Rajneesh Kumar, Chief Corporate Affairs official, Flipkart Group, Krishna Raghavan, Chief People Officer, Flipkart, among other senior officials from the government and Flipkart.
 
Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart, said, “The Flipkart Foundation is our commitment to engage with diverse stakeholders to enable transformational development work for society and the economy. We have set audacious targets for the Foundation and intend to impact 20 million lives directly and indirectly in the coming ten years across a wide array of areas by using our learnings over the years.”
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