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Flipkart to acquire ANS commerce for ₹250cr

January 03, 2022

Flipkart to acquire ANS commerce for ₹250cr

Flipkart has diversified its environment this year with acquisitions of online travel agent Cleartrip and e-pharmacy marketplace SastaSundar. The Walmart owned company is now close to making another acquisition.

Flipkart in talks to acquire full stack of e-commerce enabler ANS commerce, according to three people aware of the development.

According to a source, “Flipkart in a late stage talks to acquire ANS commerce in a deal worth ₹250-300cr”.

ANS Commerce is a full stack e-commerce enabler that helps brands sell online. It offers brand store tech, marketing management, warehousing etc.

Founded by Amit Monga, Vibhor Sahare, Sushant Puri, and Nakul Singh, the Gurugram based start-up had recently picked up $2.2mn in its pre series A round led by Gokul Rajaram and Venture catalysts.

According to the sources, the deal is likely to closed in the next few months. ANS commerce works with over 100 brands such as Jack & Jones, HUL, Piramal, Lakme. According to the company, it will be scaling to 150-180 brands by the end of the fiscal year. Capitalizing on the direct-to-consumer wave, the organization plans to generate 30% from D2C brands.
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