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Google launches new feature to support local news

November 19, 2021

Google launches new feature to support local news
Google has launched new tools and features for both readers and reporters designed to aid local news organizations. The headline feature is a carousel that shows local news in response to search queries, launching around the globe in all dialects. 

Google initially launched the feature to provide local information for Covid searches, but it has now been expanded to other topics. 

Google said it is been tweaking its systems so that authoritative, relevant local news sources appear more often next to national publications in top stories and other general news features. 

Google said, “This improvement ensures people will see authoritative local stories when they are searching for news, assisting both the brand and the content of news publishers reach more audience”. 

It is also able to show the narrow subtopics related to local news. Combined with location services, you should get more relevant results. It will also surface tweets from news organizations along with authoritative sources and authors.
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