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ICICI securities partners insurtech platform CoverStack

April 08, 2022

ICICI securities partners insurtech platform CoverStack
ICICIdirect, one of India’s biggest financial products wholesalers, and CoverStack, a digital B2B platform for insurance services, today announced a partnership under which the whole client journey on icicidirect.com for insurance will be powered by CoverStack.

Utilizing CoverStack, ICICIdirect’s 7+ million clients can now search, customize, compare, and sbuy the most suitable insurance plans for Health and Motor insurance, by comparing quotes and features from multiple insurance firms without any problem.
 
CoverStack, which additionally works Coverfox Insurance, follows a plug-and-play model, giving insurance infrastructure to Banking, Financial Services, and Insurance players. 
 
ICICIdirect is a registered corporate agent, offering insurance products from a few life, general, and health insurance companies.
 
Kedar Deshpande, Head of Retail Distribution, ICICI Securities, said, “We at ICICIdirect have built a franchise comprising 7+ million client base, which is growing by ~2L each month. Utilizing our association with CoverStack, we will actually want to give appropriate insurance products to these clients in view of their life stages and needs. As an association obsessed with client experience this partnership will further enhance the experience of buying insurance products on our platform”.
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