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InCred capital forays into retail wealth tech

January 03, 2023

InCred capital forays into retail wealth tech
InCred Capital, an institutional, wealth management and asset management platform, will enter the retail wealth-tech industry with the launch of InCred Money. InCred Money launch comes with the acquisition of Orowealth, a digital-first wealth and investment platform, in an all-cash deal, pending necessary clearances.

The acquisition brings assets under management (AuM) of more than ₹1,100 crore and an experienced team. Vijay Kuppa, co-founder of Orowealth, will lead InCred Money as CEO in the future.

The platform will develop a B2B2C offering by leveraging technology to effectively integrate a wide network of Independent Financial Advisors (IFA) across the country, giving them the ability to tap into the class-leading products and solutions for the benefit of their end customers, according to the company.

“In the next decade, the democratization of investment opportunities covering the mass affluent and retail segments will be driven by digital platforms that unlock access to non-traditional assets for investors as well as their advisors. This will help create a new market worth tens of billions in AUM. With the launch of the InCred Money platform, we are committed to offering best-in-class products to these rapidly evolving customer segments in keeping with our vision to meet the financial needs of every Indian family,” said Bhupinder Singh, Founder and Group CEO of InCred Group.

The company claims to have recorded an AUM of ₹15,000 crore in the last two years, driven by a team of more than 100 private bankers.

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