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Kantar launches Digital Video AI tool
October 11, 2021
Kantar declared the worldwide launch of Digital Video AI, a completely AI-powered creative effectiveness tool that predicts the performance of digital video ads.
Intended to help advertisers who face pressures of speed to market, and the quick-moving and high-volume climate of digital ad development, Digital Video AI predicts creative effectiveness. This device enables marketers, publishers, and creative agencies to analyze creative variants variations and conduct and competitive analysis quickly and efficiently.
Unilever banded together with Kantar through the development of Digital Video AI and has tried many advertisements on the platform to work on their presentation against their viability and ROI objectives, Kantar said in a press statement.
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