large scale image
LCP Image

Back to TSCFM News

Kantar launches Digital Video AI tool

October 11, 2021

Kantar launches Digital Video AI tool

Kantar declared the worldwide launch of Digital Video AI, a completely AI-powered creative effectiveness tool that predicts the performance of digital video ads.

Intended to help advertisers who face pressures of speed to market, and the quick-moving and high-volume climate of digital ad development, Digital Video AI predicts creative effectiveness. This device enables marketers, publishers, and creative agencies to analyze creative variants variations and conduct and competitive analysis quickly and efficiently.

Unilever banded together with Kantar through the development of Digital Video AI and has tried many advertisements on the platform to work on their presentation against their viability and ROI objectives, Kantar said in a press statement.

Neha Sharma, worldwide brand commitment lead, Unilever, said, “At Unilever, we believe ourselves to be pioneers in pre-testing in the creative development measure. Digital Video AI-empowered us to make decisions, pick from our best creatives, test video edits, and even measure competitor campaigns with speed and at scale.
Important Links:

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp