large scale image
LCP Image

Back to TSCFM News

Mastercard targets 5 lakh small businesses for digital tech adoption

August 14, 2023

Mastercard targets 5 lakh small businesses for digital tech adoption
Payments company Mastercard on Thursday announced the launch of the Mastercard Strive India programme which will join a portfolio of philanthropic programs supported by the Mastercard Center for Inclusive Growth to support 5 lakh small businesses with digital tools by 2025. 

Mastercard Center for Inclusive Growth is the social impact and philanthropic hub of the company that invests in research and programs for advancing equitable economic growth and connecting academics, practitioners, governments and businesses to enable change. 
 
Leveraging collaborations with trade associations, non-profits, and government agencies, the company said Strive India will focus its efforts on micro-enterprises, women-owned and led businesses and agri-entrepreneurs. The programme will reach out to small businesses to encourage the adoption of new digital tools and enable access to markets and digital financial services. 
 
“Small businesses are poised to become India’s largest employer, and they can help make inclusion a cornerstone of the country’s journey to becoming a $5 trillion economy,” said Subhashini Chandran, Vice President, Social Impact, Asia Pacific at the Mastercard Center for Inclusive Growth. “Small businesses need broad support from capacity building to wide-ranging access to tools, new markets and credit to truly benefit from digital transformation and growth,” he said.
Important Links:

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp