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New standards for live commerce in India

January 10, 2023

New standards for live commerce in India
The government has initiated talks with stakeholders on a regulatory framework for live commerce in the country.

The Bureau of Indian Standards (BIS), which is under the Ministry of Consumer Affairs, has begun to assess the need for guidelines for the new form of e-commerce, ET has learnt.

This follows moves by the International Organization for Standardization (ISO) to issue international standards for live commerce.

The Indian standards body, an email reviewed by ET showed, has sought comments from members of its retail, e-commerce and e-payment services sectional committee after the ISO floated a ballot to register a new proposal on live commerce.

The norms specify that the ISO will start the process of issuing new international standards by seeking a vote from member countries on whether a preliminary working item should be issued.

Member countries then examine the proposal in the context of any policies or rules and trade interests.

BIS confirmed the development to ET following email queries.

A member of the BIS committee said it had received the international standards body’s request for comments.

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