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ONDC set to launch B2B testing
November 17, 2022
An analysis by ICICI Securities notes the addressable market for B2B e-commerce is poised for a compounded annual growth rate of 55.8% over FY23-FY25. “Digital penetration of the B2B space is expected to increase to 2.3% in FY25 from 1.2% in FY23,” analysts at the brokerage observed. The resulting revenue opportunity is likely to increase to $16.5 billion from $6.8 billion during the same period.
Meanwhile, a rollout of ONDC’s beta phase for Delhi is expected in early December, two months after the launch in Bengaluru on September 30 across 16 PIN codes.
With several logistics players now on board and able to deliver products inter-city, more verticals are to be introduced, including electronics, household items, beauty and personal care, fashion, home decor and also mobility in Kerala. The mobility service will be launched by the taxi association in the state.
Currently, the verticals for which services are available include groceries and food.
Players in the process of integrating with the network include Hindustan Unilever, IndiaPost, Bharti Airtel, Nivea and the Uttar Pradesh government. Moreover, logistics players including Grab, owned by Reliance Industries, and Delhivery are also in the process of joining the network. “PhonePe is in an advanced stage of integration,” the people quoted above said, adding that Paytm is already on the platform.
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