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Reliance Jio Platforms Haptik launches app for MSMEs

October 12, 2021

Reliance Jio Platforms Haptik launches app for MSMEs

Reliance Jio Platforms-owned Haptik, which develops chatbots to solve customer queries, on Tuesday reported the full roll out of its application Interakt to help MSMEs manage client interactions and sales on WhatsApp.

Interakt is the API solution provider for WhatsApp Business, launched to help convert product enquiries on WhatsApp into paying clients, take orders on WhatsApp, help recover abandoned carts into sales, send order details and updates to customers and engage in with them through multi-agent support.

The application, which has more than 5,000 Android installs, is Haptik’s first product created for MSMEs and gives a devoted WhatsApp Business number that they can use to communicate with their clients. It acts as an all-in-one CRM, campaign management, marketing automation tool, and a sales channel.

The launch comes in the midst of the growth of Direct to Consumer (D2C) brands on the internet that look to leverage personalized interactions with clients through chat platforms like WhatsApp. Facebook-owned messaging application WhatsApp as of now offers small businesses the platform to connect with clients and sell directly to them through the WhatsApp Business application that has more than 50 million clients around the world, of which more than 15 million are in India. Interakt is targeting these 15 million MSMEs.

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