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Reliance retail launches WhatsApp JioMart service
August 30, 2022
Reliance Retail has launched its WhatsApp-JioMart partnership, enabling customers to place orders on the messaging service, director Isha Ambani said at the 45th annual general meeting of Reliance Industries (RIL) on Monday.
Isha, daughter of RIL chairman Mukesh Ambani, leads the retail business, and is tipped to be appointed chairman.
Reliance Retail will also foray into FMCG goods. “The objective of this business is to develop and deliver high quality, affordable products which solve every Indian’s daily needs,” Isha said. The company already has its own brands in staples, home, personal care and general merchandise and with this foray, Reliance Retail will be competing, inter alia, with majors Hindustan Unilever, Dabur, Nestle and Marico.
A demonstration was made on how to browse the grocery catalogue, add items to the cart, make payment and place an order on JioMart through WhatsApp. JioMart, which delivers to customers in over 260 towns, works on a hyperlocal delivery model, and is India’s largest deployment of omni-channel capabilities.
“Our grocery business is the largest in India, serving daily needs of our customers through a network of nearly 2,500 stores, and digital commerce platforms JioMart and Milkbasket. We launched Freshpik, a gourmet format, and rolled out 7-Eleven for on-the-go customers,” Isha said.
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