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Reliance Retail to launch Swadesh

April 22, 2022

Reliance Retail to launch Swadesh
Reliance Retail said on Thursday that it will launch a new format called Swadesh that will sell handmade textiles, handicrafts, agriculture items, and other products sourced directly from artisans.

The primary Swadesh store will be rolled out in the current financial year, Reliance Retail said in a press release on Thursday.
 
The organization said Swadesh is important for its ‘Handmade in India’ program that is aimed at showcasing authentic handicraft products and promoting the rich Indian art forms in markets all over the world.
 
“It will be a collection of carefully curated products, part of the rich legacy of India’s heritage that come alive in the hands of our supremely skilled and talented craftsman,” the official statement said. “Swadesh aims to create a unique eco-system for reviving languishing crafts, enhancing skills of the creative communities by providing skill enhancement/design training, capacity building workshops that will ensure sustainable livelihoods for artisan communities.”
 
The organization further said Swadesh is collaborating together with various government undertakings and state governments and has already signed a memorandum of understanding (MoU) with the ministry of textiles to source handicraft products directly from artisan communities.
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