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Roposo to enter a business deal with Reliance Retail
February 16, 2022
Asia.Digital Technology firm InMobi’s social media arm Roposo is in talks with Reliance Retail for a social trade-related agreement which is expected to be to be rolled out in the following two quarters, a high-ranking representative said on Tuesday.
SoftBank-upheld InMobi’s prime co-founder and CEO Naveen Tewari told PTI in a meeting that the organization is hoping to arrive at 1 billion clients in the following 2-3 years by building various partnerships and expanding its footprint abroad.
“We are collaborating with Reliance Retail to give the e-commerce back-end for another age front a trade insight of influencer-led entertainment and commerce,” Tewari said.
He said with regards to a year back, Walmart and TikTok went into a comparative arrangement to similar deals via social media stages as opposed to taking the traditional advertisement route yet it couldn’t get.
“It actually became a great way of doing trade. That is the thing we are replicating here. It will require 3-6 months. We are looking at integrating the back-end system,” Tewari said.
Jio Platforms has announced an investment of USD 200 million (about ₹ 1,500 crore) in InMobi’s Singapore subsidiary Glance for a 17 percent stake. The organization gives mobile screen lock and content displayed on it. Glance has a presence across 400 million mobile phones across
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