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Start-up GoodFellows gets back up from Ratan Tata

November 19, 2021

Start-up GoodFellows gets back up from Ratan Tata
Tata Sons’ chairman emeritus Ratan N Tata has backed yet another start-up, this time one that provides inter-generational friendship and calls itself a “companionship company”.

Incidentally, the start-up GoodFellows has been founded by Shantanu Naidu, who is currently Ratan Tata’s business assistant.

GoodFellows, which is in a beta testing phase now, intends to hire graduates under 30 years of age to provide companionship to elderly people. The graduates, called “Goodfellows”, would provide a friendship to the elderly and go along for walks, help them with grocery shopping, accompany them to doctors and teach them technology among others, Naidu said.

They would also help the elderly with paperwork and e-mails, or simply spend time with the ‘Grandpals’, he said, adding, GoodFellows plans to hire young graduates.

The for-profit start-up would begin commercial operations in January. Once launched, GoodFellows will charge a monthly subscription.

“Intergenerational friendships are a kind, meaningful and authentic way to help the elderly living alone with companionship and warmth in the way that GoodFellows is offering. I am keen to see how GoodFellows progresses and wish Shantanu and his young team all the very best,” Tata said in an emailed statement.
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