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Start-ups accelerate hiring of women in tech roles

June 16, 2022

Start-ups accelerate hiring of women in tech roles
Even as the war for talent continues and roles in technology and product command a premium, a host of new-age companies are prioritising moving the needle on their diversity numbers.

According to Nasscom data, women constitute 35% of India’s technology industry, a figure that companies like Wakefit, Urban Company, Mpower Financing, EnKash and Simplilearn are looking to increase through a host of initiatives.

The focus is not just on attracting more women to product and technology roles, but also driving a more inclusive culture that ensures female talent is retained.

Last month, Urban Company set up a taskforce to push for representation, community building and sensitisation of hiring managers, as well as regularly liaising with company leadership on proactive steps that could be taken to build better female representation.

“Our business represents a diverse marketplace and hence we are able to attract diverse talent. Our focus is more on the retention part – through driving success stories of women leaders in tech and product roles, giving access to role models, and building structured career development plans for female talent,” Neha Mathur, senior VP of people success, Urban Company, told ET.

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