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TCS wins digital transformation deal from Five Star Bank

August 12, 2022

TCS wins digital transformation deal from Five Star Bank
Tata Consultancy Services (TCS) has won a deal from Five Star Bank, a subsidiary of Financial Institutions Inc, to help it determine lending risks and deliver personalised customer experiences.

TCS will leverage its Customer Intelligence & Insights (CI&I) analytics platform to help Five Star Bank engage with its customers across multiple channels, real-time, it said.

“We look forward to helping equip the bank’s business customers and relationship managers with timely and actionable alerts and unique insights to drive growth,” said Amit Bajaj, president, TCS-North America.

Five Star Bank is a provider of consumer and commercial lending services across central and western New York. The bank was looking for a solution that provides contextual customer insights to help them meet customer expectations and drive competitive differentiation.

The bank will receive AI/ML driven insights and self-serve customer and marketing analytics use cases, enabling its relationship managers to gain insights on individual customers through analyses like sentiment score, churn score, product white space, customer persona, segments, transaction profiles, and calls to action.

CI&I includes a KPI-based alert framework to notify key stakeholders when customer thresholds have been reached, such as credit scores, account value, or life events.

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