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WazirX collaborates MoEngage with focus to boost customer engagement

June 14, 2022

WazirX collaborates MoEngage with focus to boost customer engagement
Crypto trading platform WazirX has announced a partnership with insights-led customer engagement platform MoEngage to boost the adoption of Web3 and cryptocurrency in India. 

Making the announcement through an official release, WazirX said using MoEngage’s proficiency in journey orchestration and campaign optimisation, it aims to create and sustain digital touch points to help the customers in the adoption of crypto and Web 3. WazirX will use AI-Driven insights to offer course corrections to its customers whenever needed. 

WazirX said that it aims to elevate its customer onboarding and app promotion with respect to the crypto industry in India, using MoEngage’s services. The company added that it’s dedicated to enabling the transition from a centralised to a decentralised world which will open greater investment avenues for Indian customers. 

Commenting on the partnership, Rajagopal Menon, Vice President Marketing, WazirX, said, “We aim to put India at the forefront of the crypto revolution by constantly innovating and building the most secure, reliable, easy-to-use the crypto-exchange platform and assist the industry in developing a regulated ecosystem.” 

Menon said using MoEngage’s deep segmentation abilities, WazirX intends to further develop as a brand and scale up its marketing initiative by creating a seamless journey experience for the customers. 

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