Search
WazirX collaborates with MoEngage to drive Web 3.0 & Crypto adoption
June 09, 2022
![WazirX collaborates with MoEngage to drive Web 3.0 & Crypto adoption](https://tscfm.org/wp-content/uploads/2022/06/wazirx-collaborates-with-moengage-to-drive-web-3.0-crypto-adoption-1024x768.png)
According to Rajagopal Menon, vice president marketing, WazirX, the exchange aims to utilise the services of MoEngage for driving its growth and adoption. “Through our partnership with MoEngage, we intend to further develop as a brand by leveraging their segmentation abilities and scaling up our marketing initiatives,” he stated.
WazirX provides a platform where customers can buy, sell, and trade digital assets. As per the company, along with the aim to enable the transition from a centralised to a decentralised world for Indians to have a new investment and earning platform, the exchange intends to drive the cryptocurrency and blockchain adoption in India.
MoEngage claims to provide artificial intelligence (AI) powered journey orchestration, personalisation capabilities, and in-built analytics, along with claiming to enable hyper-personalisation at scale across mobile, email, web, SMS, and messaging channels.
Important Links:
- Post Graduate Diploma in Management (PGDM): https://tscfm.org/courses/3-in-1-management-program/