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Worldline India partners with Bajaj Finance for merchant payment solutions

June 21, 2022

Worldline India partners with Bajaj Finance for merchant payment solutions
Worldline India, a firm in payment services has partnered with Bajaj Finance Limited (BFL), the lending arm of Bajaj Finserv Limited an  NBFC company, to develop point-of-sales (POS) payments acquiring solutions for its merchant network. 

With this tie-up, Bajaj Finance Limited aims to enhance its relationship with both its existing and new network of merchant partners, by providing point-of-sale terminals and enabling acceptance of a wide range of payment instruments such as EMI cards, credit cards, UPI, and wallets on those terminals. In addition to the transactional services, the tie-up will provide value-added services like billing integrations, EMI offerings, transactions processing, data analytics, and fraud management services. 

The merchant value proposition will allow Bajaj Finance’s 58 million customer base to avail of its various services such as Bajaj Network EMI Card, Bajaj Pay Wallet, Bajaj Pay UPI, and Bajaj Coins’ redemption at the point-of-sales outlets. 

Commenting on the partnership, Rajeev Jain, Managing Director, Bajaj Finance Limited said, “As a part of our broader strategy to expand the digital offerings, we forayed into the digital payments business last year to offer an integrated payment solution to customers and merchant partners. Bajaj Finance has been consistently delivering seamless and agile credit solutions to consumers and merchants alike, and this partnership will only help extend our product suite to go beyond credit products to commerce and payments technology across our large and expanding network of merchant stores, spread throughout the length and breadth of the country.” 

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