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WPP partners TikTok to explore creative opportunities

February 03, 2021

WPP partners TikTok to explore creative opportunities

WPP partners TikTok to enable WPP agencies & clients to tap into the cultural shaping impact and reach of TikTok.
The collaboration allows WPP customers to benefit from unique access and capabilities on the platform, ensuring that the company will have access to advertising products customers to benefit from unique access and capabilities on the platform, ensuring that the company will have access to advertising products in development.

WPP will be the main Agency Development Partner to new creator focused APIs which will include its market leading brand safety methodology while holding unique brand and marketer data signals.

The task of this new solutions will be to enable brands to gain in dept insights on creators, connect with various voices and have access to these creators for their campaigns. WPP & TikTok will start training and acceleration program for WPP agencies.

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