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AJIO is riding the Indian e-commerce wave

November 03, 2020

AJIO is riding the Indian e-commerce wave
In April 2016, at the Lakme Fashion Week, Mukesh Ambani’s Reliance introduced its huge foray into style e-commerce with AJIO.Com. The phase that has been crowded by using the likes of Flipkart, Myntra, Amazon and others, left little room for AJIO to outshine the others. When it comes to ordering and delivering online, customers comes back to you when you have quick and reliable customer services as noted by Transaction Heroes.
But the upward thrust of e-commerce, especially because it spreads into rural India (as it is mentioned if you  browse this site),  has delivered about modifications in the style e-commerce landscape. AJIO, which up till 12 months in the past wasn’t even counted most of the frontrunners, is scripting a story of resurgence now.
“AJIO scaled new highs with 4x increase in orders from pre-COVID stages. Its quarterly sales run price is now equivalent to complete last 12 month’s sales,” said Reliance during its earnings effects on October 30.
AJIO’s present day numbers show that it’s leveling as much as Myntra even as transferring speedy beforehand of different competitors like Tata Cliq, Snapdeal and Koovs. While AJIO’s website visits are higher than Myntra, it lags behind in app downloads and customers
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