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Amazon goes hyperlocal for kirana stores
September 28, 2021
Amazon India, as a part of its plan to go hyperlocal, will be taping a large number of Kirana stores around 9.3 lakh by 2025 in metros, small urban areas, and towns to make its last-mile delivery quicker and consistent.
The e-commerce business giant is embracing more vernacular dialects, extending ‘voice purchase’ choices in its application to break the technology barrier and proceed with its outreach expansion across uncharted geographies.
“From the current 75,000 Kirana stores across 450 urban areas, we will build it to around 10 lakhs by 2025. We are raising the rate and last-mile delivery by giving more choices to buyers and vendors,” said Manish Tiwary, VP, Amazon India, after announcing The Great Indian Festival (GIF) 2021, which begins on October 4.
Giving an idea of Amazon India’s business jump in the midst of Covid-19, Tiwary said that the organization has added around 3,00,000 vendors to its kitty over the most recent 16 months from 5,50,000 to 8,50,000. “We presently have 85% clients in small cities, which was 60% just two years back.
Other than its consistently expanding product portfolio, the e-tail major is educating and enabling sellers and buyers, particularly in smaller cities and towns, with an additional focus on small-medium businesses (SMB).
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