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Amazon India’s next bet to be more local stores
June 16, 2022
The local arm of US ecommerce major Amazon, which completed nine years of operations in India, will increase its focus on local stores and social commerce to tap into the “next 500 million consumers” in India, Manish Tiwary, country manager, India consumer business, at Amazon India, said in an interaction with ET.
“There is a set of people that will require a local influencer to help them shop. If you see the first part of the journey, the metro penetration moved faster. In the social commerce piece — where an uncle or an aunt or a cousin living in your building actually helps you shop — we feel very good about how we can scale it up,” he said.
Tiwary was recently promoted to oversee all of Amazon India’s day-to-day operations with Amit Agarwal now being given an additional emerging markets role along with India, which ET reported on March 1. The Seattle-headquartered etailer said it was now looking to onboard more physical stores on its India platform to increase the number of goods that can be delivered quickly to customers. Tiwary said Amazon could deliver within two days in 93% of the pin codes it is present in India.
“I strongly believe that to get to the next 500 million customers, we need a couple of million more sellers on this marketplace. And this set of new sellers will largely be physical stores,” he said.
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