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Amazon trots out YouTube sized ad biz
February 04, 2022
Amazon pulled the veil off its sprawling advertising business interestingly on Thursday, revealing a business larger than that of Google’s YouTube.
Amazon reported advertising revenue of $9.7 billion for the final quarter, up 32% from last year, and $31 billion for the year.
YouTube posted $28.8 billion in advertisement income for 2021.
Analyst Benedict Evans on Twitter said that made Amazon’s advertisement income similar in size to the whole global paper industry, and Statista put worldwide paper yearly promotion spending at $29.5 billion.
Amazon, known for its online business, has a worthwhile cloud business, AWS, and the ad business is viewed as very beneficial, in spite of the fact that Amazon didn’t break out those profit numbers.
Amazon serves advertisements on its site and wake screens of a portion of its tablets, utilizing search inquiries by its clients to assist with focusing on advertisements. Those advertisements are frequently by organizations selling on their marketplace.
“Selling digital add space is a cash generative pleasant to-have in the times of uncertainty,” said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.
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