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Brands leverage social media to promote wellness

June 07, 2021

Brands leverage social media to promote wellness
A variety of brands have stepped up efforts from May to help individuals with recuperating Coronavirus and improve emotional well-being through content-led digital campaigns as the second wave of the pandemic unleashes havoc in the country. Graphically communicating with the audience can easily deliver the information. This is in sharp differentiation to 2020, when online media was flooded with cooking challenges and dance videos.
Reebok, for example, has chalked out a Coronavirus recuperation plan in the organization with nutritionists and wellness experts that are being shared through IGTV videos on Instagram. The week-long drive with content worked across the spaces of breathing, mental wellbeing, nourishment, and wellness, is being advanced on IGTV recordings. The videos have been followed up with a summary post for ease of access and a question-and-answer series.

“This joint effort is focused on guiding people through the phases of restfulness and recuperation needed in these difficult times,” Reebok India said.

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