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Citadel credit union launches Business banking division

August 05, 2022

Citadel credit union launches Business banking division
Citadel Credit Union officially launched its new Business Banking division complete with a full suite of products, a new team, and the kickoff of a multichannel marketing campaign “Better Business Banking Has Arrived.”

In January, Citadel, which recently reached $5 billion in assets, onboarded a team of business banking experts to build the new division and establish partnerships with clients around the region. In addition, a large group of existing employees participated in a robust certification program becoming the region’s “Financial Champions.” This internal development program was part of the pilot phase over the past four months. The pilot phase also included partnering with new business clients for large commercial loans and customized packages with the new products.
 
“We couldn’t be more excited to bring this suite of products to market and have optimal solutions and support for businesses of any size,” said Phil Sutliff, Head of Business Banking, who has built the new team. “Our talented employees, who have been serving Citadel members for years, have now benefited from a rigorous training and development program with our newly hired, seasoned Relationship Managers. So, the Citadel personal service and level of detail coupled with the highly specific training from our new industry experts – sets us all up for success.”

Prior to this launch, Citadel offered a variety of business loans and credit cards, in addition to commercial lending products, supporting businesses across the area with financial guidance. The success of its business lending arm and financial partnership to businesses has paved the way for the organization to fully expand its offering for business clients. 
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