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E-Commerce giants turn to content during the pandemic

April 20, 2020

E-Commerce giants turn to content during the pandemic
E-commerce giant Myntra has turned to content by launching ‘Myntra studio’ for the content on its platform during the pandemic. 
 
Myntra has partnered with influencers to share content on its platform and it is going to increase more content on its platform. It will also share content from fashion influencers on its platform to showcase their products and to connect with users to keep up with latest trends. 
 
70% of the content on Myntra is led by Influencers on its platform. Flipkart has introduced stay at home reality show under the Flipkart originals.
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