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Facebook whitelists and live stream controls for brands
May 13, 2020
Facebook is retooling its brand safety features, rolling out whitelists that allow manufacturers to govern the content their ads are seen subsequent to. The extended toolkit will see the implementation of two sorts of whitelist.
It permits brands to create whitelists of publishers for in-stream video and the off-Facebook, app-based totally Audience Network, it has launched publisher whitelists. And a content-degree whitelisting device may be available to advertisers which are customers of ad-vertification partners Integral Ad Science, OpenSlate, and Zefr.
Allowing advertisers to work with partners to create ‘dynamic content sets’ through this tool, partners could be capable of update and adjust video content material placement ‘routinely’.
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