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Flipkart launches Flipkart camera on its app

July 22, 2021

Flipkart launches Flipkart camera on its app

Flipkart introduced an augmented reality (AR) capability on its application, Flipkart Camera, which will offer a immersive e-commerce business experience to its clients.

A statement from Flipkart said the new contribution will enable customers to jump from ‘imagining’ to ‘experiencing’ what a product will resemble as a general rule prior to making a purchase.

As indicated by the e-commerce organization, in categories like furnishings, luggage, and large appliances where clients need to estimate the size and fir of the item and understand its aesthetics prior to settling on buying decision they can have a visual, 3D experience of products utilizing Flipkart Camera.

In fact, this capacity will give certainty to customers in the excellence class as it makes it possible for them to try products virtually prior to settling on a purchasing decision.

The fast adoption of smartphones has moved the use of augmented reality among clients. As indicated by a report by Gartner, Gen Z and recent college grads are driving the interest for AR and VR features, with 30% of the sample space needing more AR/VR capabilities incorporated in their shopping experience.

Important Links:

Professional Diploma in Digital Marketing: https://tscfm.org/courses/professional-diploma-in-digital-marketing/
Post Graduate Diploma in Management (PGDM): https://tscfm.org/courses/3-in-1-management-program/

Tags:

Augmented RealityCurrent AffairsDigital Marketerflipkart

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